Why SEO is important in 2018

Update: this post was first published in 2012. I’ve revisited it to update for today’s very different marketing landscape, treating SEO as part of a much larger and more integrated marketing plan. What is SEO? Let’s start with the basics – what exactly is Search Engine Optimisation (SEO)? Well, unless you’ve been living under a stone for the past decade, you’ll note just have integral search engines are to our lives. We search when we want to know something, when…

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Local SEO: The Marketing Manager’s Guide

Many businesses have already made a start when it comes to local SEO – though it may not have been your intention. A well-designed business website and its copy can often naturally incorporate local SEO basics, but for many businesses, this foundation level will need to be expanded in order to deliver the best possible results in future. We have put together the guide below to try and help you add extra layers and dimensions to your business’ local SEO…

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How to calculate keyword value

Step 1: Choose what product or service you want to promote Take a product or service that you want to promote. This should be something that delivers huge value for your business. We want to define the keyword value for this product or service. Too many businesses want to promote EVERYTHING, with equal weighting. This is the sign of a spray-and-pray strategy and will rarely get you anywhere fast. Instead, look at those products and services that are popular, and…

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